![]() ![]() ![]() Portfolio Bidding has been around for a while now, but like most of Google’s offerings, it continues to be upgraded and given new tools in order to better service our day-to-day PPC account management. Google’s portfolio bid strategy automatically set bids to help you reach your goal in line with the following smart bidding strategies Target CPA, Maximise Conversions, Maximise Conversion Value, Target ROAS, Maximise Clicks and Target Impression Share. Here at Altair Media, we are all about Making Paid Search Amazing, which brings us to the latest technique we should all be leveraging when testing any Smart Bidding Solution: Portfolio Bid Strategies.Ī portfolio bid strategy is an automated bid strategy that allows you to group multiple campaigns, ad groups and keywords together in order to work towards a common goal. These points are still valid of course, but in an ever-changing world, it is also advisable for any PPC practitioner to try to make the most out of every offering available, in order to test, test, and test again, and control as many levers as possible to truly maximise returns. Not only were the results arguably on par with a manual CPC bidding strategy for example, but for many “handing the controls” over to Google left a sour taste in one’s mouth. Initially, marketers might have been sceptical of these offerings, and perhaps rightly so some years ago when Google first started to introduce them. ![]() Over the past several years, Google has been offering new ways to leverage machine learning, and this has resulted in an ever-expanding offering of smart solutions, automatic bidding strategies, formats built around automatic settings, and so on. Before we can give you Google Ads tips, we need to know what are they, and why should every PPC marketer consider using them? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |